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Customers don’t buy products, they buy outcomes
It never ceases to amaze us how many B2B marketers still insist on marketing product. Customers don’t buy products, they buy outcomes. ‘What is the outcome?’ is the single most important question in...
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Mexican Wave Goodbye
Mexicans can now pick up a divorce – right next to their milk, bread and orange juice. The prepaid Libera Divorce Pass, which can be found in the grocery aisle, has been created by a group of lawyers...
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Chuck out the negative instruction
Did you know that our subconscious mind doesn’t recognise negative instructions? So when I just read a website by a US marketing guru (who I do respect), giving tips on how to be a marketing super...
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Chocoholics, the answer to your prayers may be here
We loved this product innovation for dieters. A lipstick-shaped aerosol that sprays particles of dark chocolate into the mouth is being hailed as providing all the pleasure of the real thing but with...
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Love the iPhone 5 launch logo
We love the subtlety and craftsmanship of the new iPhone 5 launch logo. A clever piece of design that exploits the incidental. (Or the intentional !!)
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Newcastle mocks Stella Artois and its Chalice in new campaign
Newcastle Brown Ale is a no nonsense brand —or as its new ad campaign puts it, “no bollocks.” The British beer also has little time for rivals who it believes are all bollocks—chief among them, Stella...
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Ikea gets volunteers to help with new store opening
IKEA moved its store location in Bergen, Norway, and they decided to ask for volunteers to help with the opening to engage with the community. They used press, outdoor, banner ads, and social media to...
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Success is determined more by what you do with your mind than with your body
Over the years we’ve helped our clients implement some huge projects, sometimes transformational. At times, as we’ve been about to launch a new campaign, brand, ecommerce platform, or other project...
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Brand consistency is dead, long live the brand
We couldn’t agree more with Harley Augustine, Brand Director, Elmwood Asia, when he said this week that the old chestnut of ‘brand consistency’ has slipped quietly into extinction. He goes on to say...
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Meet MsMeet Miss Kō, an original restaurant identity
We love Gregory Bonner Hale’s new graphic identity for Miss Kō, a new Asian fusion restaurant in Paris that sports a Phillipe Starck interior which GBH describe as “a place where cultures collide,...
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